In my previous roles as Senior Director Global Marketing at Panorays and Global Head of Demand Generation & Field Marketing at Bitrise, I revamped the marketing funnel, improved key performance metrics, and enhanced digital engagement by 20%. I also led multi-channel marketing efforts, generating weekly pipeline growth and pioneering an ABX campaign for the finance sector, driving a 15% improvement in account penetration. I hold a Diploma in Strategic Marketing from Henley Business School and a Bachelor of Arts (B.A.) Honours Degree in Business, specialised in marketing, from LSB, Dublin, Ireland.